Strategy, Design, Content

We’re all about business-driven marketing.
We want to improve your marketing performance.



The strategy, UX design and content you need developed in a rapidly iterative way with far less overhead than big agencies.



No smoke and mirrors. No invisible teams. It’s not about the show. It’s about marketing services for driving business.



We bring the right people and only the right people to the table. All egos stay at home, and we only work with good listeners.


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Business-driven marketing strategy


Design, refine or validate your position in the market. Get a better understanding of your competition and target audiences. Use that to amplify your differentiation.

  • Validate Your Market Opportunity
  • Understand Your Competition
  • Define Your Target Audiences

Program Design

Before launching any tactical program, know your effort is pointing in the right direction and at the right people. See exactly where you’re aiming before you fire.

  • Uncover Insights
  • Quantify Your Opportunity
  • Plan For Measurement

Contact Strategy

Work out the nuts and bolts of who you’re communicating to, when you’re reaching them and with what message. Trigger-based. Time-based. Complex plans made understandable.

  • Identify Key Touch Points
  • Balance Your Channels
  • Deliver Focused Messages


Conversion-driven brand + experience design

Identity + Messaging

Craft your ‘why-how-what’ story, shape your visual identity and apply both in ways that motivate your target to do what you want them to do.

  • Refine Your Purpose
  • Craft Your Story
  • Design Your Identity

Experience Planning

From high-level to detailed view, build your target and customer experience holistically to identify gaps and opportunities. It’s user-centric experience invention.

  • Understand Your Visitors
  • Attract Prospects
  • Take Care of Your Users

Conversion Optimization

No matter how you measure digital conversion, friction and drop-off can be smoothed out and optimized. We’ll make informed hypotheses, then test and refine.

  • Optimize Your Conversion Points
  • Perform A/B Testing
  • Increase Your Conversion Rate


Journalism-driven content creation

Editorial Planning

Get answers to important questions. Like what we’re trying to do, who we’re writing for, what kind of stories we need and how often we need them.

  • Develop Your Content Strategy
  • Determine Your Editorial Calendar
  • Plan Your Sources

Story Ideas

Our journalists find compelling story angles from which you can choose. Each idea is designed to get attention and passes the ‘yeah but so what?’ test before it gets to you.

  • Research Topics
  • Discover Opportunities
  • Deliver Ideas

Journalistic Copywriting

Stories are developed quickly and exactly to specification. Each has a beginning, a middle and an end. It’s journalistic rigor applied to content marketing.

  • Write Stories
  • Source Images
  • Promote Stories


(650) 396-2557 OR
Follow @readystatements



We founded Ready State in April 2013 with a commitment to deliver marketing services differently.

Here’s why:

After many years in gigantic global agencies, we discovered that marketing has changed but marketing services haven’t. There are big gaps in:

Business-minded marketing strategy
Conversion-driven UX design
Journalistic content creation

It just so happens those are the three services we absolutely love to deliver.

Fast forward to now

Things have been hopping and now we’re growing. The work is widely varied, always interesting and definitely challenging. The team is wickedly smart and full of great collaborators. Most importantly, the energy is good. Really good.

If you’re looking for work opportunities with Ready State and you think you’ve got what we’re looking for, thanks for your interest. We hope to hear from you.

How to apply

Have a look at the jobs we’ve got open to the right and hit the Apply button below to visit our Resumator page.

Associate Producer

In this role you’ll be a key part of our central nervous system, collaborating with creative and strategy teams to solve problems. You will make sure we are firing on all cylinders to deliver work that we can all be proud of.

As part of the team, you’ll work with some amazingly talented people (from both the agency and the client side), and help define what it means to be a lean agency, finding the best ways to help some of the most exciting brands get results. We believe the strategic frameworks and scrappy tactics you’ll learn at Ready State will enable you to walk into any startup in two years and help build their marketing department.

Work with project leads to understand client creative, strategic and operational needs
Help our teams to deliver the best work
Work with our partners as needed to ensure client needs are fully met
Develop and maintain project timelines and status reports
Write creative briefs and manage project requirements
Ensure the quality of our work

Undergraduate degree and 1-2 years agency experience
Experience with any or all of the following: digital advertising, CRM programs, email marketing, content marketing, site design, social media marketing, video production, print production
Interest in the startup experience a plus
We are open to various levels of experience, both more and less than described above. We work closely with each other and value diversity and a sense of humor.

Senior Strategist

We’re looking for a business and marketing-focused strategist who can work independently, with clients and in small cross-functional teams. You’ll work with our Director of Strategy to define projects and get the work done.

Dive deep into client needs and the needs of their customers through quantitative and qualitative research
Quantify data in order to gather insights
Develop messaging frameworks and contents
Work with creatives to develop concepts aligned to the plan
Define a plan and work with creatives to build out
Develop test plans, gather data and report results and insights on plan improvements.
Work with the broader Ready State team and partners as needed to ensure client needs are fully met creatively, strategically and operationally

Undergraduate degree and 2-4 years experience, including
1-2 years management consulting or other business-focused experience
1-2 years digital agency experience
Experience with any or all of the following: Business-to-business advertising, program design, contact strategy, brand positioning, messaging framework, content strategy, CRM, social media strategy, working with creatives, marketing effectiveness/ measurement and analytics
Startup experience and/or MBA an interesting plus
We are open to various levels of experience, both more and less than described above. We work closely with each other and value diversity and a sense of humor.

Staff Reporter

We’re looking for a talented journalist/writer to help build the newsroom of a startup digital-marketing firm. We’re former Wall Street Journal/Bloomberg reporters/editors who are trying to create a new market by doing serious journalism on behalf of client companies.

The job requires creative thinking and the ability to sniff out compelling stories that others might not think of. Strong writing skills are essential, but we’re also looking for someone who is comfortable with social media, who can think in video and other digital formats, who appreciates the role of community in online storytelling, and who instinctively puts the reader/viewer first.

Contract and full-time positions available. Competitive pay.


Generate story ideas based on previously identified themes.
Write stories and produce pieces with minimal oversight.
Write headlines that perform well at getting attention in a digital context.
Master multiple writing styles and tones based on audience and environment.


BA in Journalism, Communications, Marketing or English (or in lieu of a degree, 5 years of experience)
Flexible, creative, ambitious writer with a copy editor’s eye for detail
Ability to turn around copy quickly and manage the editing and approval process
Outstanding verbal and written communication skills
Familiarity with video creation and online publishing
Experience in journalism and/or marketing
Please send resume and clips

Creative Director

Fun and pressure go hand in hand in this role.

If you’re right for it, you’re not shy about being put on the spot. It’s the buzz of creating something from nothing that brings you back every time. You’re here to Create. But let’s not forget the directing part.

Because it’s the word Director that reminds us you’re here to manage other creatives. It can be like herding cats but you’re practically a cat whisperer you’re that good. And you love it when all those furry critters are mewing together in one sweet symphony.

Copywriter background? Art director background? Yes to either, and everything in between.


Come up with ideas to solve client problems.
Oversee delivery of creative solutions for a designated group of clients and projects.
Manage a team of art directors, copywriters and designers.
Take requirements directly from clients and plan creative effort.
Provide estimates for project management.
Create presentations that cut through noise and get people to react on a human level.
Present work for internal and client review and say it like you mean it.
Meet deadlines for internal and client deliverables.
Work with the Executive Creative Director on overarching creative vision for the agency and its clients.


BS in Graphic Design, Illustration, Fine Art or equivalent (if design or art direction background).
BS in Communications, English, Marketing or equivalent (if copywriting background).
6+ years professional digital creative experience.
Strong portfolio of relevant work.
Excellence in presenting and selling ideas.
Ability to build compelling presentations hands on.
Understanding of UX design and digital development current practices.
Experience concepting and producing video content is a plus.
Significant experience in digital marketing required.
Agency experience preferred.

Art Director

If you’ve got a freaky ability to think visually and see things others don’t, please come work with us. We like that about you and want to put it to good use.

The skill we’re looking for could be summed as ‘fluent visual communication.’ Or ‘the visualization of ideas.’ It’s also handy if you’re speedy and practical when you need to be.

There are many ways to slice this role, so here’s our take:


Partner with the Copywriter to invent solutions to client problems.
Deliver visual concepts to bring creative ideas to life.
Deliver branding and identity design concepts.
Invent and establish look and feel to meet branding requirements.
Take direction from the Creative Director and Executive Creative Director.
Create style and identity guidelines in polished document form.
Construct presentations to the Creative Director’s specification.
Provide production design services on occasion by outputting graphics for delivery.
Prepare interaction schematics on occasion.
Source photography and illustration as required.


BS in Graphic Design, Illustration, Fine Art or equivalent.
3+ years professional digital design and art direction experience.
Strong portfolio of relevant work.
Ability to present and sell art direction concepts.
Mastery of multiple modes of communicating ideas, from low fidelity to high.
Speed and excellence in constructing polished presentations.
Good communication skills.
Understanding of UX design and digital development current practices.
Understanding of the fundamentals of copywriting.
Branding and identity design experience required.
Experience in digital marketing preferred.
Experience concepting and producing video content is a plus.
Print design experience a plus.
Agency or design studio experience preferred.