We dive deep quickly to provide iterative, layered planning that’s easy to grasp.
Then we invent smart things that work hard to turn audiences into fans.
Everything we do is geared toward performance. We test to constantly improve.
WE PRACTICE BUSINESS-DRIVEN MARKETING STRATEGY, CONVERSION-DRIVEN BRAND + EXPERIENCE DESIGN, AND JOURNALISM-DRIVEN CONTENT CREATION.
Our planners are business nerds. They fuel our communication design and content creation with analytical rigor. We provide positioning, program design, and marketing strategy.
We invent smart things that work hard to meet people’s needs and help businesses reach their objectives. It takes shape in identity design, messaging, and experience planning.
We write stories people actually want to read. Our content is researched, fact checked and written by real journalists. We provide editorial strategy, story ideas, and reporting.
WE ARE BUSINESS NERDS, SKEPTICAL JOURNALISTS, BOLD CREATIVES AND METICULOUS DESIGNERS.
Previously Kabeer was SVP of Strategy at MRM McCann where he led a team that advised clients on marketing strategy, digital strategy, and innovation. In his past Kabeer has also been a strategy consultant at PWC Advisory, and as part of an incubator group within Oracle he was involved in both the technical and operational aspects of starting up several key technology businesses for the company.
Kabeer has an MBA from MIT’s Sloan School, and a BSc in Computer Engineering from Case Western Reserve University.
While much of her recent work has been for large companies such as Google, Intel, iShares, General Motors and Microsoft, she also enjoys helping define identities and competitive differentiation for startups and small companies. Prior to Ready State, Katherine worked at MRM, McCann, FCB and McKinsey and Company.
She has an MBA from Columbia Business School, an MA in Sociology from UC Berkeley, and a BA in Russian studies from UNC-Chapel Hill.
Ian was SVP Group Creative Director at MRM San Francisco where he drove creative and UX design for Intel, Google and Wells Fargo. Prior to that he managed the creative department of Razorfish Australia where he provided creative experience direction for the likes of Xbox, Pepsi, Microsoft and Disney.
Ian is the author of a book called Creating Your Digital Portfolio: The Essential Guide to Showcasing Your Design Work Online. Ian is a BFA graduate of Art Center College of Design in Pasadena.
In 2007, he joined the Wall Street Journal, where he covered the tech industry for more than six years, while also writing about other fun stuff like the Bay Area food scene and people who build their own jet packs. In all, Ben wrote more than 50 Page One stories for the Journal.
Before joining Ready State, Ben was Head of Content at Sequoia Capital, the VC firm that backed Google and Apple, among hundreds of other companies.
Used to wearing many hats at small agencies, she was Creative Director at Loud Dog where she worked with technology startups such as Cloudera, MarkLogic, and Nuage Networks. Previous to that, she ran her own consulting company, creating brand identities for Bay Area companies such as Saint Benoît Creamery and KidsPark.
Jodi is a graduate of Tyler School of Art in Philadelphia.
With over 10 years in client services, digital marketing, production and brand strategy, Choi comes to her new position with a wealth of industry knowledge. Her work developing branded content at MTV Networks, in particular, gives her a unique perspective on content marketing.
Elaine joined Ready State in 2015.
He came to Ready State from San Francisco-based Pereira & O’Dell where he played a major role in award-winning projects. In 2012 he helped bring the agency their first Gold Cannes Lion award for Snoop Dogg’s book Rolling Words as well as 14 other agency awards.
Drew has produced projects for Google, Neutrogena, Reebok, Skype, Intel, Merck and many startups.
He wrote the book Content Marketing in 30 Minutes and has special interest in two areas: The use of analytics and SEO data to inform content creation, and content reuse and recycling.
Derek has helped clients from startups to tech giants to develop more effective content strategies and create better content.
As co-founder of retail chain The Natural Tea Company in Hong Kong and RFID systems integrator CET International in People’s Republic of China, Steven developed brand, packaging, partnership, and retail plans, as well as systems for RFID tracking and NFC payments. Every four years, you’ll find Steven, a graduate of the University of California at Berkeley, chasing Olympic athletes during what he believes to be the perfect summer vacation.
READY STATE IS GROWING.
We founded Ready State in April 2013 with a commitment to deliver marketing services differently.
After many years in gigantic global agencies, we discovered that marketing has changed but marketing services haven’t. There are big gaps in:
Business-minded marketing strategy
Conversion-driven brand and experience design
Journalistic content creation
It just so happens those are the three services we absolutely love to deliver.
Fast forward to now
Things have been hopping and now we’re growing. The work is widely varied, always interesting and definitely challenging. The team is wickedly smart and full of great collaborators. Most importantly, the energy is really good.
If you’re looking for work opportunities with Ready State and you think you’ve got what we’re looking for, thanks for your interest. We hope to hear from you.
Have a look at the jobs we’ve got open on Resumator.