Your audience has the power to define your brand. We help you capture their hearts and minds.
Your audience has the power to define your brand. We help you capture their hearts and minds.
Your audience has the power to define your brand. We help you capture their hearts and minds.
OUR APPROACH
Begin with intention
A business with a strong purpose works better for everyone. We start with a discovery process that is streamlined for your needs and establishes solid foundations for any brand.
Measure twice, cut once
We thoughtfully consider all inputs to ensure alignment across your organization. We do this by creating your brand platform together. Our discoveries will help amplify your unique story.
Align creative to the plan
A solid strategic plan will allow us to focus on creative output that aligns with your vision, iterate quickly, and establish a guiding foundation that feels authentic to your brand.
108 AMAM Identity Development
Born from the Stop AAPI Hate movement, 108 AMAM is led by the ANA and marketing stakeholders in the APIDA community. Its founders believe we can do more together to advance and accelerate the APIDA community's visibility in marketing and advertising.
Ready State worked with the client’s creative review board to develop a meaningful and inclusive logo and visual identity system for 108 AMAM. Stakeholders from Google, Disney, Linkedin, and more provided creative guidance to help shape creative decision-making and give ownership and voice to this community.
108 AMAM Identity Development
Born from the Stop AAPI Hate movement, 108 AMAM is led by the ANA and marketing stakeholders in the APIDA community. Its founders believe we can do more together to advance and accelerate the APIDA community's visibility in marketing and advertising.
Ready State worked with the client’s creative review board to develop a meaningful and inclusive logo and visual identity system for 108 AMAM. Stakeholders from Google, Disney, Linkedin, and more provided creative guidance to help shape creative decision-making and give ownership and voice to this community.
Torani Strategic Brand Partnership
Since 2016, Ready State has been Torani's selected agency of record to help them develop strategies to assist with building Torani’s brand purpose for good.
Their mission is to provide 'Flavor for all, Opportunity for all' and we're proud to have helped usher in this era of giving back that started with two main initiatives:
Internal Focused - Informing, educating, and supporting internal teams at Torani where 'Absolutely everything starts with people.'
Movement-Focused - Educating the external community about Torani's movement to support mission-aligned organizations in the coffee industry.
Today, we continue to work with Torani to plan 3-year goals that address the brand's evolution in the form of initiatives that include brand campaigns and messaging, social content, brand expression updates to colors, fonts, photography, video, and everything in between.
Torani Strategic Brand Partnership
Since 2016, Ready State has been Torani's selected agency of record to help them develop strategies to assist with building Torani’s brand purpose for good.
Their mission is to provide 'Flavor for all, Opportunity for all' and we're proud to have helped usher in this era of giving back that started with two main initiatives:
Internal Focused - Informing, educating, and supporting internal teams at Torani where 'Absolutely everything starts with people.'
Movement-Focused - Educating the external community about Torani's movement to support mission-aligned organizations in the coffee industry.
Today, we continue to work with Torani to plan 3-year goals that address the brand's evolution in the form of initiatives that include brand campaigns and messaging, social content, brand expression updates to colors, fonts, photography, video, and everything in between.
OpenTable Awards Identity System
OpenTable Diners’ Choice awards have existed since 2008, yet, the question would often come up in the field from restaurants, “How did I win this award?”
We worked closely with OpenTable's Brand, Marketing, Product, and Engineering teams to design a place online that answers these questions and educates both diners and restaurants about OpenTable’s award programming.
Additionally, we worked to refresh the award badge system, commissioning the final hand lettering from Berlin-based illustrator Carmi Grau, so that it felt visually cohesive with OpenTable's progressive step forward.
Ripcord Travel Insurance: Naming and Branding
UnivOps had a new product to take to market. The problem? It had two distinct audiences with different purchase cycles and pricing paradigms.
We created two brands: Redpoint Resolutions for enterprises, and Ripcord for consumers, with distinct market positions and separate promotions, products and pricing — including site design and development, e-commerce, and materials like brochures, posters, business cards, and other collateral.
Redpoint Resolutions has closed several large deals with corporate risk and security officers, while Ripcord’s site allows adventure-seekers to purchase smaller, custom security packages.
Ripcord Travel Insurance: Naming and Branding
UnivOps had a new product to take to market. The problem? It had two distinct audiences with different purchase cycles and pricing paradigms.
We created two brands: Redpoint Resolutions for enterprises, and Ripcord for consumers, with distinct market positions and separate promotions, products and pricing — including site design and development, e-commerce, and materials like brochures, posters, business cards, and other collateral.
Redpoint Resolutions has closed several large deals with corporate risk and security officers, while Ripcord’s site allows adventure-seekers to purchase smaller, custom security packages.
Ripcord Travel Insurance: Naming and Branding
UnivOps had a new product to take to market. The problem? It had two distinct audiences with different purchase cycles and pricing paradigms.
We created two brands: Redpoint Resolutions for enterprises, and Ripcord for consumers, with distinct market positions and separate promotions, products and pricing — including site design and development, e-commerce, and materials like brochures, posters, business cards, and other collateral.
Redpoint Resolutions has closed several large deals with corporate risk and security officers, while Ripcord’s site allows adventure-seekers to purchase smaller, custom security packages.
Ripcord Travel Insurance: Naming and Branding
UnivOps had a new product to take to market. The problem? It had two distinct audiences with different purchase cycles and pricing paradigms.
We created two brands: Redpoint Resolutions for enterprises, and Ripcord for consumers, with distinct market positions and separate promotions, products and pricing — including site design and development, e-commerce, and materials like brochures, posters, business cards, and other collateral.
Redpoint Resolutions has closed several large deals with corporate risk and security officers, while Ripcord’s site allows adventure-seekers to purchase smaller, custom security packages.
Our services
Discover
- Stakeholder interviews
- Market research
- Audience needs analysis
- Audience surveys
- Brand strategy workshops
Design
- Brand positioning and platform
- Personality, voice, and tone
- Logo and identity systems
- Logo applications
- Naming
Develop
- Brand platform documentation
- Brand architecture
- Brand guidelines
- Brand book
- Brand assets
Ready to talk more about branding? Let's connect.
We believe marketing can be a force for good
We believe marketing can be
a force for good
We believe marketing can be a force for good
We believe marketing can
be a force for good
Fight The Virus, Fight The Bias
Our work on a PSA launched by the Ad Council’s Love Has No Labels movement to combat the racism increasingly endured by the AAPI community throughout the COVID-19 pandemic.
Vaccine education initiative
The “It’s up to you” campaign is the Ad Council’s COVID-19 Vaccine Education Initiative. It is recognized as one of, if not the biggest, public service campaigns in U.S. history.
History through Hip-Hop
The History through Hip Hop program is a scholarship program that teaches high-risk youth to write, record, and produce original music.
Ready State is now a Certified B Corp™
Ready State is now a Certified B Corp™
Our bottom line: People matter. B stands for benefit for all. We are proud to announce that we’re a Certified B Corp™. It’s been quite a journey for us so far—and we’re just getting started.
How a group of epidemiologists, public policy wonks, and Silicon Valley designers created a tool to visualize state-level COVID-19 projections in their spare time.
Our bottom line: People matter. B stands for benefit for all. We are proud to announce that we’re a Certified B Corp™. It’s been quite a journey for us so far—and we’re just getting started.
How to name your pet (or anything you really care about)
How Ready State is fighting anti-Asian racism with marketing
Naming is a soft science. Use these guiding principles to help find a great name for your next business, product, or best friend.
How a group of epidemiologists, public policy wonks, and Silicon Valley designers created a tool to visualize state-level COVID-19 projections in their spare time.
Real Voices takes Silver at 3rd Annual Anthem Awards
Puremade Stories wins an Anthem Award
Ready State announced as a Silver Winner in Branded Content or Collaboration, Diversity, Equity, & Inclusion for The 3rd Annual Anthem Awards.
How a group of epidemiologists, public policy wonks, and Silicon Valley designers created a tool to visualize state-level COVID-19 projections in their spare time.
Ready State
Ready State
Ready State
[email protected]
3000 El Camino Real,
Building 4, Palo Alto CA 94306
[email protected]
3000 El Camino Real,
Building 4, Palo Alto CA 94306
[email protected]
3000 El Camino Real,
Building 4, Palo Alto CA 94306
3000 El Camino Real,
Building 4, Palo Alto CA 94306
