Getting in gear for cycling season with Airbnb
Every July, the world has bikes on the brain when the Tour de France rolls around. During the 2018 race, Airbnb discovered fascinating growth trends in their cycling Experiences, and we took the opportunity to create a timely story centered around the data. In our piece, we examined the stats around the explosion of popularity for cycling Experiences as well as interesting trends around bookings, then partnered with an illustration studio to bring the numbers to life in a series of bold and animated infographics. Oh là là!
Airbnb Press Room
Animation
Branded content
Social
Airbnb found that bookings for cycling Experiences have skyrocketed in the last year, with over 450 Experiences offered and 30,000 guests booked despite the Experiences platform being just shy of two years old.
Airbnb found that bookings for cycling Experiences have skyrocketed in the last year, with over 450 Experiences offered and 30,000 guests booked despite the Experiences platform being just shy of two years old.
We also discovered that France is a front runner for the highest number of cycling Experiences offered, coming second only to the United States. And French hosts have an edge in popularity too, with four of the top ten most-booked cycling Experiences.
We also discovered that France is a front runner for the highest number of cycling Experiences offered, coming second only to the United States. And French hosts have an edge in popularity too, with four of the top ten most-booked cycling Experiences.
Recognition
Featured as the top story in Communication Arts digital
2018 Communication Arts advertising annual feature
2018 OMMA Finalist for Online Advertising Creativity (Animation)
Featured as the top story in Communication Arts
Featured in the 2018 Communication Arts advertising annual
Digital Design Award of the Week
OMMA Finalist
Previous project
Previous project
Next project
Next project