How does Google embrace their ethos to build for everyone and ensure that anyone feels confident they could see themselves employed there?
We worked with the Google Employment Brand team to find ways to illuminate the process of how Google hires its workforce (designed to reduce bias and boost inclusivity) and put forth some of their best tips for a career search using distinct editorial visual creative and brand journalism to tell their stories.
Branded content
Editorial writing
Illustration
Animated video
The hiring process, illuminated
To document the process of how Google aproaches hiring, and how a candidate might experience the process end-to-end, we took an investigative lens to how Google currently hires, and worked closely with the Google Employment Brand team to create a helpful and engaging narrative. Our brand newsroom enlisted London-based illustrator Jing Zhang to create a visual story to illuminate for prospective candidates how the hiring process at Google works.
Interview best practices
As we drafted the entire process, we selected certain parts to dive into deeper. We created a list of best practices, advice, and tips supported by seamless looping animations that help candidates prepare for Interviewing at Google.
And we got inspired by the idea of tangrams and puzzle blocks, to tell an animated story about how to refine your resume for a Google recruiter. The tl;dr is that you want to lean into the data. Lazlo Bock's formula of "accomplished X as measured by Y by doing Z" still stands as a guiding principle for resume building. Watch the video to get the full voiceover.
And we got inspired by the idea of tangrams and puzzle blocks, to tell an animated story about how to refine your resume for a Google recruiter. The tl;dr is that you want to lean into the data. Lazlo Bock's formula of "accomplished X as measured by Y by doing Z" still stands as a guiding principle for resume building. Watch the video to get the full voiceover.
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3000 El Camino Real,
Building 4, Palo Alto CA 94306
[email protected]
3000 El Camino Real,
Building 4, Palo Alto CA 94306
[email protected]
3000 El Camino Real,
Building 4, Palo Alto CA 94306
3000 El Camino Real,
Building 4, Palo Alto CA 94306