Fight the virus,
fight the bias
The Love Has No Labels movement launched this PSA to dispel the racism increasingly endured by the API community throughout the pandemic.
The Fight Virus Bias campaign highlights the personal stories and resilience of Asian Americans. It launched in July, 2020, with a PSA directed by Emmy® and Peabody Award winning writer and producer Alan Yang. Ready State developed the campaign for digital, print, and outdoor media.
Following an escalating series of attacks on Asians across the country, Ready State developed a second wave of campaign assets to launch in March, 2021.
Ad Council | Love has no labels
Display
Social
Print
We worked closely with Ad Council and Love Has No Labels to extend the PSA video into a campaign that adapts to different media formats. The full page newspaper ad placements pull direct quotes from the individuals in the video to tell their stories boldly in print.
We worked closely with Ad Council and Love Has No Labels to extend the PSA video into a campaign that adapts to different media formats. The full page newspaper ad placements pull direct quotes from the individuals in the video to tell their stories boldly in print.
We worked closely with Ad Council and Love Has No Labels to extend the PSA video into a campaign that adapts to different media formats. The full page newspaper ad placements pull direct quotes from the individuals in the video to tell their stories boldly in print.
The social and display assets use stills of individuals from the video combined with the bold typography and messaging of the campaign to make a powerful statement online.
The social and display assets use stills of individuals from the video combined with the bold typography and messaging of the campaign to make a powerful statement online.
The social and display assets use stills of individuals from the video combined with the bold typography and messaging of the campaign to make a powerful statement online.
Read more about this project on our blog
"As an Asian and an American, this moment is very personal to me. At Ready State, my cofounder and Creative Director are also of Asian descent. Our offices in North Beach are only blocks away from San Francisco Chinatown. The devastation that the pandemic has wrought on the community is right before our eyes." — Steven Wong, Founder & Co-CEO
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Ready State
Ready State
Ready State
[email protected]
3000 El Camino Real,
Building 4, Palo Alto CA 94306
[email protected]
3000 El Camino Real,
Building 4, Palo Alto CA 94306
[email protected]
3000 El Camino Real,
Building 4, Palo Alto CA 94306
3000 El Camino Real,
Building 4, Palo Alto CA 94306
