Concocting a sweet social media presence

Since 1925, Torani has invigorated the beverage world with their syrups and sauces, introducing over 150 flavors that transform how customers savor coffees, cocktails, and more.

On top of delivering syrups and sauces to cafes, restaurants, kitchens, and home coffee bars—Torani is on a greater mission to create Flavor For All, Opportunity For All® in the cafe industry.

We work with Torani to create mouth-watering product photography and video recipe content to leave audiences craving the new flavors. We make sure the products feel like they belong and fit perfectly in cozy coffee nooks. 

Since 2017, we’ve focused on assisting Torani in bringing the bottle out of the studio and into people's homes. We’re inspiring consumers with the limitless potential of Torani’s flavors by crafting authentic and engaging social content.

To keep up with consumers’ ever-expanding needs, our team stays up to date on the latest industry trends. By identifying consumption patterns, we can gather insights that shape fresh ideas and formats for Torani’s social media content.

We collaborate with Torani to generate fun seasonal recipes, eye-catching product visuals, and interactive nods to pop culture through photography, stop-motion, and video. Alongside product showcases, we illustrate Torani’s culture and mission through employee introductions, games, and social impact reports.

We’ve refined our workflow by first reflecting and strategizing future posts as a team, focusing on how we want to convey the product effectively. 

We’re producing short-form video content for Torani’s social channels that’s snackable, shared, saved, and sparking conversation.

We've increased the brand's following and are steadily elevating engagement with both Foodservice operators and at-home consumers. In our first year of moving from organic social posts focused on static imagery to video, engagement rates increased by 2x.